The Product Marketing Summit 2025, held on March 13-14 in New York City, brought together over 300 product marketing professionals. Leaders from 200+ companies joined the conference to explore the latest trends, strategies, and innovations shaping the PMM industry.

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The conference had 40+ expert speakers delivering talks that provided attendees with actionable knowledge to elevate their product marketing careers and drive business growth in their organization. Here’s a brief recap from some of the talks - 

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• Allyse Slocum, VP of Product and Audience Marketing at Trustpilot talked about the often-overlooked synergy between product and performance marketing. She also spoke about prioritizing customer experiences by aligning product features and messaging with performance marketing tactics.
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• ‍Jason Druss, Senior Product Marketing Manager at Adobe took a session on how product marketers can navigate the complexities of leveraging AI in their roles. He talked about automating daily tasks and integrating AI into PMM workflows.
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• Michele Nieberding talked about new AI tools and all the ways PMM teams can use them. 

• Steve Kearns gave a refresher on PMM basics and why we should always go back to answering the basic questions before tackling complex challenges.

• ‍Molly Chapman talked about why selling an “all-in-one” solution is extremely difficult and building trust is the most important action item.
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Hexus was one of the sponsors of the event this year and also had their team members as attendees. Here's what our cameras captured -

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Key Takeaways From the PMA Summit 2025

Hexus team was out and about talking to many PMM professionals about their journey and challenges. We also attended some key talks. Here are the takeaways from the event that stood out for us:
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1. AI’s Role in Product Marketing is Expanding Rapidly

AI is no longer just a buzzword; it’s reshaping how teams personalize content, streamline workflows, and accelerate decision-making. Speakers emphasized the importance of leveraging AI-driven tools to enhance customer engagement, automate repetitive tasks, and provide deeper insights into buyer behavior.

PMM leaders are actively looking at tools that help them scale quickly and efficiently. At the event, Michelle talked about interesting use cases of NotebookLM and gave shoutout to many AI tools.

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Self-plug: If you are looking to uplift your product marketing efforts with AI solutions, try Hexus AI and create stunning demos, videos, guides within few minutes!
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2. Positioning & Messaging Still Reign Supreme

Even with AI in the mix, the fundamentals of strong positioning and messaging remain unchanged. Many discussions centered around the importance of crafting compelling narratives that resonate with specific customer segments and differentiating from competitors.

Many discussions emphasized that the ability to craft compelling narratives. These are usually stories that speak directly to the needs, pain points, and aspirations of specific customer segments.
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3. PLG and SLG Must Work in Tandem

The ongoing debate between product-led growth (PLG) and sales-led growth (SLG) took center stage. A major consensus? It’s not an either-or situation. Successful companies blend both strategies to create a seamless customer journey, ensuring self-serve options for adoption while maintaining high-touch engagement for enterprise clients.

Namita Soni, Head of Product Marketing at DailyPay emphasised on just two focus areas - GTM strategy and execution. She shared how she used this framework across different companies that are both sales and product-led.

4. Customer Advocacy & Community-Led Growth Are on the Rise

Customer advocacy emerged as a recurring theme, with discussions highlighting the power of engaged communities, user-generated content, and social proof in driving growth. Companies that prioritize authentic customer voices are seeing increased trust and faster conversions.

Tim Pollard, Founder and CEO of Oratium shared a roadmap for preparing champions to sell internally. He mentioned about the 'retellability' test, which essentially questions if your can your users can rearticulate the argument you made during your sales pitch. This test pushes us to spend more time on the problem statement. "Don’t just say let’s work together, give your next action an identity", he added.
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5. AI-Generated Content Needs a Human Touch

While AI-powered content creation is revolutionizing speed and scalability, the human element remains crucial. Attendees shared how top-performing teams use AI to assist in ideation and execution. However, they ensure that every piece of content undergoes human refinement to maintain brand voice consistency and emotional resonance.
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Attendees seemed to resonate with the idea of automating content creation but with human touch. Most teams are thoughtfully implementing AI into their creative processes that help them become more efficient and produce better outputs.
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[Also Read: How Calendly Transformed It's Content Creation with Hexus]
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From the Hexus' Booth: Showcasing AI-Powered Storytelling

At our booth, we had the opportunity to showcase how AI-driven storytelling can transform product marketing. Attendees were particularly excited about how our solutions simplify content creation, personalize customer engagement, and drive GTM success. The hands-on demos and live interactions sparked meaningful conversations about the future of AI in marketing.

At Hexus, we are transforming product storytelling, one demo at a time. We are building an all-in-one collaborative platform that helps PMM teams to create engaging demos, repurpose them into other product marketing assets and share, link or embed it across all channels. Personalise every conversation and empower your team to become product advocates. With our simple Chrome extension, record any screen, mask important data and edit it into an interactive demo within minutes, no coding or designing required!

Here's what our customers are saying -

"Hexus helps us bridge the gap between static documentation and engaging, visual learning. It allows us to update content efficiently while maintaining high-quality instructional resources" - Lea Gossett, Content Specialist at Calendly

“The one thing that Hexus has done very efficiently for me is reduce the time needed to create step-by-step walkthroughs. I now only need 1-5 minutes to make minor UI adjustments in help articles, a task that previously would have taken 30-45 minutes of my time." - Christian Sokolowski, VP of Customer Support at Rebuy Engine

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Final Thoughts

PMA NYC Summit continues to be a must-attend event for product marketers looking to stay ahead of the curve. Whether it’s the latest AI advancements, refining go-to-market strategies, or building stronger customer relationships, this year’s event provided actionable insights that will shape the future of product marketing.
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If you attended PMA NYC Summit, what were your top takeaways? Send us a message—we’d love to hear your thoughts!