How is Product Marketing Changing in 2025 - Key Trends to Observe

As we look ahead to 2025, Product Marketing Management is undergoing significant transformation, driven by A and shifting market dynamics. Several key trends are reshaping how PMMs approach their role and deliver value to organizations.

30+ AI Prompts That Every Product Marketing Team Should Be Using

We went through the most commonly asked templates, guides, and structures asked by product marketing teams across channels and built these 30+ AI prompts for product marketing teams!

12 Product Marketing Tools to Watch Out for in 2025

Here are the top product marketing tools in 2025 to look out for, covering everything from creating interactive demos to streamlining collaboration and insights

The Figma Moment for Product Marketing: Introducing Hexus Hive

Hexus Hive will be your central hub for creating all your product marketing collaterals. Social posts, summaries, product updates, help guides, product videos, interactive demos, repurposing existing content in various formats—you ask and Hexus AI will be at your command, almost instantly!

Hexus is now SOC 2 Type II Compliant!

Hexus is now SOC 2 Type II complaint! Here's what it means for you and all our customers!

The Ultimate Guide to Modern Product Marketing: Building an Effective Product Marketing Strategy

Product marketing is an ever-evolving journey that thrives on adaptability, curiosity, and the power of storytelling.

A Product Marketer's Real Tech Stack: Tools I Actually Use Daily

Making Your Self-Service Portal Actually Work: A Real-World Guide

AI-Powered Content Magic: Transform Product Demos into a Content Gold Mine

Remember the days of recording product demos with clunky screen capture tools, then spending hours editing them into something presentable? Or how about writing blog posts from scratch every single time?

Top 7 AI Skills You Need for Churn-Minimizing Customer Enablement Today

Leverage AI-powered predictive analytics to identify customers at risk of churn before it happens. Use machine learning models to analyze customer data from various sources, such as purchase history, support interactions, and product usage.

Achieving Product-Market Fit with AI for AI: Essential Tools and Strategies

Simplifying Workflows with AI Tools for Enhanced Product Exploration

Here's how you can help your customers explore your product in a personalized and relatable way

Product Onboarding Best Practices for 2025

The Complete Guide to Product Experience (PX) Management as a Customer Success Leader

Self-Service Customer Education: A Complete Playbook for Customer Success

How to Actually Measure the Impact of Your Product Documentation

Balancing AI Efficiency with Emotional Resonance in Content

With the rise in use of AI to generate content, here's how we can balance it with human emotions.

First Product Hunt launch? Here's how to rank at the top organically

A handy guide to for your Product Hunt launch on how to rank in the top 3. Inspired by our own experience launching Hexus on Product Hunt.

Launching ChatGPT Wrapped in 24 Hours

Intrigued by Spotify Wrapped's viral success, our team wondered if we could distribute our own AI version for ChatGPT in just 24 hours. What transpired surprised us and crystalized valuable learnings about the art of rapid-fire building.

Revolutionizing B2B Demand with AI

This post explores how AI is revolutionizing demand generation through personalization. It covers using AI to create tailored content across the buyer's journey, from discovery to retention. The post makes the case that to stay effective, demand gen teams need to embrace AI-led personalization.

SaaS Customer Retention Management Strategies

Learn insightful data and trends around customer retention for SaaS businesses. Discover 4 proven strategies to increase retention rates and key metrics to measure success.

How Product Marketing and CX teams are uniting for Product-Led Growth

Explore the transformative collaboration between Marketing and CX in B2B SaaS, highlighting the surge towards product-led strategies that are reshaping customer engagement and boosting growth metrics, with a deep dive into AI-driven personalization and actionable insights for creating compelling product narratives.

Scaling Personalization with Gen AI: The Future of Marketing

Landing pages fail to convert when content lacks relevance. Gen AI promises hyper-personalization at scale to boost marketing performance. Learn how to keep up with adoption of these technologies across content creation, segmentation, and personalization. We introduce Demostify, a new platform using AI to generate personalized product guides on demand.

The new stack for Product-Led Growth

At Hexus, our mission is to give every creator superpowers to showcase their product in the best possible light. We understand the challenges companies face in creating and maintaining high-quality product education content, especially in the era of product-led growth (PLG).‍

Media recordings still a Multi-Browser hot mess in 2024 (and How to fix it)

Dive into the technical challenges of implementing audio and video recording across browsers and our approach to finally solve the cross-browser compatibility issues.

Boost Productivity at Work with AI

New studies reveal AI can boost productivity over 60% on average. Professionals are achieving major gains using AI for writing, analysis, and other tasks. This post explores the research and provides examples of high-impact AI integration across key roles.

The Rise of AI in Product Documentation

This post explores how AI is revolutionizing product guides and documentation. Learn how AI tools can automate repetitive tasks, rapidly generate personalized tutorials, and enable dynamic docs that integrate into your workflows. Discover why combining human creativity with AI efficiency improves content quality and boosts customer satisfaction.

Crafting Compelling Product Guides

Explore the art of using visuals and storytelling for creating engaging product guides. We share a practical checklist to ensure you cover all the important aspects when creating your guides. To illustrate these principles, we'll examine a real-life example: Slack's onboarding process.