All about scaling GTM teams in one place!

The Ultimate Product Launch Checklist (With Templates)

To help ensure you don't miss a beat, we've compiled the ultimate product launch checklist. This comprehensive guide walks you through each stage of the launch process, from pre-launch planning to post-launch analysis.

Product Demo Automation: 12 Best Tools for Sales, Marketing and Onboarding Every Business in 2025

Looking for the best product demo automation tools in 2025? Discover the top 12 platforms to create interactive, engaging demos that boost sales, improve customer onboarding, and streamline marketing campaigns. Compare features, pricing, and use cases to find the perfect fit for your business.

5 Best Consensus Competitors and Alternatives for Demo Automation

Consensus is a solid choice, but it doesn’t work for everyone. Some teams find it too rigid, others say the pricing doesn’t match the value, and for some, it just doesn’t integrate well with their existing tools. 

Presenting AI Avatars by Hexus

Visual storytelling in product marketing has transcended from being a mere trend. And we want you to be ahead of the crowd. Thus, we are launching AI Avatars by Hexus.

5 Tested Navattic Competitors and Alternatives for Demo Automation

Looking to produce captivating, interactive product demos that speak to your audience and increase conversions? This blog will help you choose the right tool!

PMA Summit 2025: Insights & Networking Highlights From NYC's Premier Product Marketing Conference

The Product Marketing Summit 2025 NYC, brought together over 300 product marketing professionals. Leaders from 200+ companies joined the conference to explore the latest trends, strategies, and innovations shaping the PMM industry.

How Calendly Transformed It's Content Creation with Hexus

Calendly increased engagement with interactive, localized videos. Their AI-driven tutorials adapt to individual learning patterns. Prospects and customers now spend more time exploring features on their own.

We Tried 5 Supademo Alternatives for Demo Automation in 2025

Looking for Supademo alternatives? Discover the top 5 interactive product demo tools that offer superior customization, analytics, and integrations in 2025.

5 Tested Storylane Alternatives or Competitors For Interactive Product Demo

Uncover five reliable Storylane competitors for crafting interactive product demos. Enhance your marketing strategy with these top alternatives for better engagement.

How Statisfy Saves 10+ Hours Weekly With Hexus

The Chrome extension's professional voiceovers and easy-to-use features enabled them to create hundreds of product updates and issue reports, with 95% adoption among their engineering team.

The Complete Guide on Product Webinars: How to Get Started and Ace Them

By carefully planning, engaging your audience, and following up effectively, you can turn your webinars into a cornerstone of your marketing strategy. With practice and attention to detail, you’ll be hosting webinars that not only inform but also inspire action.

Who Are Fractional PMMs (Product Marketing Managers) and How Can You Become One?

The product marketing landscape has undergone a seismic shift in recent years, giving rise to new roles and work models. One such role is Fractional PMM, a unique position that blends flexibility with expertise.

How to Crack a Product Marketing Role in 30 days

This blog will provide you with a detailed 30-day roadmap to kickstart your product marketing job search, guiding you through every step—from optimizing your profile to networking with industry professionals and preparing for interviews. 

How SMARTe Revolutionized Product Demos with Hexus

Discover how SMARTe transformed their product demos using Hexus, achieving enhanced user engagement and streamlined GTM processes through AI-powered interactive demonstrations.

How Rebuy Engine Saw a 90% Boost in Efficiency With Hexus

Rebuy Engine adopted Hexus to streamline its documentation workflow, keep pace with rapid product updates, and drive customer self-service. The platform's user-friendly interface, centralized management, and AI features made it an ideal solution for their needs.

How to Build the Perfect Product Marketing Portfolio

For those just starting their product marketing career, your portfolio demonstrates your potential and understanding of core concepts. For seasoned professionals, it's an opportunity to highlight your track record of driving measurable business impact through strategic campaigns.

The Ultimate 30-60-90 Day Plan for Product Marketers: A Step-by-Step Guide to Success

In this guide, we’ll take a step back and walk you through these fundamentals. We’ve gathered tips and suggestions from across the internet to help you maximize your impact during the first 30, 60, and 90 days in your new PMM role.

How is Product Marketing Changing in 2025 - Key Trends to Observe

As we look ahead to 2025, Product Marketing Management is undergoing significant transformation, driven by A and shifting market dynamics. Several key trends are reshaping how PMMs approach their role and deliver value to organizations.

Media recordings still a Multi-Browser hot mess in 2024 (and How to fix it)

Dive into the technical challenges of implementing audio and video recording across browsers and our approach to finally solve the cross-browser compatibility issues.

30+ AI Prompts That Every Product Marketing Team Should Be Using

We went through the most commonly asked templates, guides, and structures asked by product marketing teams across channels and built these 30+ AI prompts for product marketing teams!

12 Product Marketing Tools to Watch Out for in 2025

Here are the top product marketing tools in 2025 to look out for, covering everything from creating interactive demos to streamlining collaboration and insights

The Figma Moment for Product Marketing: Introducing Hexus Hive

Hexus Hive will be your central hub for creating all your product marketing collaterals. Social posts, summaries, product updates, help guides, product videos, interactive demos, repurposing existing content in various formats—you ask and Hexus AI will be at your command, almost instantly!

Hexus is now SOC 2 Type II Compliant!

Hexus is now SOC 2 Type II complaint! Here's what it means for you and all our customers!

The Ultimate Guide to Modern Product Marketing: Building an Effective Product Marketing Strategy

Product marketing is an ever-evolving journey that thrives on adaptability, curiosity, and the power of storytelling.

A Product Marketer's Real Tech Stack: Tools I Actually Use Daily

Making Your Self-Service Portal Actually Work: A Real-World Guide

AI-Powered Content Magic: Transform Product Demos into a Content Gold Mine

Remember the days of recording product demos with clunky screen capture tools, then spending hours editing them into something presentable? Or how about writing blog posts from scratch every single time?

Top 7 AI Skills You Need for Churn-Minimizing Customer Enablement Today

Leverage AI-powered predictive analytics to identify customers at risk of churn before it happens. Use machine learning models to analyze customer data from various sources, such as purchase history, support interactions, and product usage.

Achieving Product-Market Fit with AI for AI: Essential Tools and Strategies

Simplifying Workflows with AI Tools for Enhanced Product Exploration

Here's how you can help your customers explore your product in a personalized and relatable way

Product Onboarding Best Practices for 2025

The Complete Guide to Product Experience (PX) Management as a Customer Success Leader

Self-Service Customer Education: A Complete Playbook for Customer Success

How to Actually Measure the Impact of Your Product Documentation

Balancing AI Efficiency with Emotional Resonance in Content

With the rise in use of AI to generate content, here's how we can balance it with human emotions.

First Product Hunt launch? Here's how to rank at the top organically

A handy guide to for your Product Hunt launch on how to rank in the top 3. Inspired by our own experience launching Hexus on Product Hunt.

Launching ChatGPT Wrapped in 24 Hours

Intrigued by Spotify Wrapped's viral success, our team wondered if we could distribute our own AI version for ChatGPT in just 24 hours. What transpired surprised us and crystalized valuable learnings about the art of rapid-fire building.

Revolutionizing B2B Demand with AI

This post explores how AI is revolutionizing demand generation through personalization. It covers using AI to create tailored content across the buyer's journey, from discovery to retention. The post makes the case that to stay effective, demand gen teams need to embrace AI-led personalization.

SaaS Customer Retention Management Strategies

Learn insightful data and trends around customer retention for SaaS businesses. Discover 4 proven strategies to increase retention rates and key metrics to measure success.

How Product Marketing and CX teams are uniting for Product-Led Growth

Explore the transformative collaboration between Marketing and CX in B2B SaaS, highlighting the surge towards product-led strategies that are reshaping customer engagement and boosting growth metrics, with a deep dive into AI-driven personalization and actionable insights for creating compelling product narratives.

Scaling Personalization with Gen AI: The Future of Marketing

Landing pages fail to convert when content lacks relevance. Gen AI promises hyper-personalization at scale to boost marketing performance. Learn how to keep up with adoption of these technologies across content creation, segmentation, and personalization. We introduce Demostify, a new platform using AI to generate personalized product guides on demand.

The new stack for Product-Led Growth

At Hexus, our mission is to give every creator superpowers to showcase their product in the best possible light. We understand the challenges companies face in creating and maintaining high-quality product education content, especially in the era of product-led growth (PLG).‍

Boost Productivity at Work with AI

New studies reveal AI can boost productivity over 60% on average. Professionals are achieving major gains using AI for writing, analysis, and other tasks. This post explores the research and provides examples of high-impact AI integration across key roles.

The Rise of AI in Product Documentation

This post explores how AI is revolutionizing product guides and documentation. Learn how AI tools can automate repetitive tasks, rapidly generate personalized tutorials, and enable dynamic docs that integrate into your workflows. Discover why combining human creativity with AI efficiency improves content quality and boosts customer satisfaction.

Crafting Compelling Product Guides

Explore the art of using visuals and storytelling for creating engaging product guides. We share a practical checklist to ensure you cover all the important aspects when creating your guides. To illustrate these principles, we'll examine a real-life example: Slack's onboarding process.