Mastering Product-Led Growth: GTM Strategies, ICP Identification, and Scaling Success with Insights from Industry Leaders

August 28, 2024

Early stage founders are often taking high risks with their growth strategies, launch decisions, and target audiences. Whether to employ a product-led growth (PLG) or sales-led growth (SLG) strategy, how and when to launch your product, how to get your first customer and scale your company, which customers to go after, and how to hire your very first go-to-market (GTM) team member - these are all major considerations for any entrepreneur.

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So Hexus partnered with Product Hunt on a panel event in San Francisco. In this discussion, Sakshi Pratap, CEO of Hexus, asks experts who have been there, done that, and excelled at it, these exact PLG and GTM questions.

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Panelists shared their hot takes, failures, successes, and stories for everyone to learn from.

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We recommend diving in with some popcorn!

Hexus x Product Hunt

Highlights

Discover how you can think about your PLG strategy from people who have been there, done that, and excelled at it. We discussed what PLG and SLG is, when you should launch your product, how to identify your ICP as an early-stage company, common pitfalls, and so much more.

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Panelists:

Kathleen Estreich, Partner at Pear VC, Formerly MKT1

Rajiv Ayyangar, CEO of Product Hunt

Darius Contractor, Chief Growth Officer at Otter AI

Elaine Zelby, CEO at Tofu

Michael Hoy, AVP of Pendo and 3x Founder

Jaspar Carmichael-Jack, CEO of Artisan AI, backed by Y-Combinator

Sakshi Pratap, CEO of Hexus

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Discussion Points:

‍0:00 - Introductions

‍3:02 - What is Product-Led Growth

‍9:17 - What Makes a Successful PLG Motion

‍12:50 - When and How To Decide Whether to Invest in PLG

‍20:59 - Deciding When To Launch An Early-Stage Product

‍24:27 - How To Acquire The First Customer And Then Scale

‍33:22 - Why Early Stage Founders Should Say No To Non-ICP Customers

‍39:34 - When To Build Features For Your Customers

‍40:44 - Hiring For Your First Go-To-Market Role

‍52:09 - How AI Will Change GTM

‍1:04:49 - Q&A