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Mastering Product-Led Growth: GTM Strategies, ICP Identification, and Scaling Success with Insights from Industry Leaders
Early stage founders are often taking high risks with their growth strategies, launch decisions, and target audiences. Whether to employ a product-led growth (PLG) or sales-led growth (SLG) strategy, how and when to launch your product, how to get your first customer and scale your company, which customers to go after, and how to hire your very first go-to-market (GTM) team member - these are all major considerations for any entrepreneur.
So Hexus partnered with Product Hunt on a panel event in San Francisco. In this discussion, Sakshi Pratap, CEO of Hexus, asks experts who have been there, done that, and excelled at it, these exact PLG and GTM questions.
Panelists shared their hot takes, failures, successes, and stories for everyone to learn from.
We recommend diving in with some popcorn!
Highlights
Discover how you can think about your PLG strategy from people who have been there, done that, and excelled at it. We discussed what PLG and SLG is, when you should launch your product, how to identify your ICP as an early-stage company, common pitfalls, and so much more.
Panelists:
Kathleen Estreich, Partner at Pear VC, Formerly MKT1
Rajiv Ayyangar, CEO of Product Hunt
Darius Contractor, Chief Growth Officer at Otter AI
Elaine Zelby, CEO at Tofu
Michael Hoy, AVP of Pendo and 3x Founder
Jaspar Carmichael-Jack, CEO of Artisan AI, backed by Y-Combinator
Sakshi Pratap, CEO of Hexus
Discussion Points:
0:00 - Introductions
3:02 - What is Product-Led Growth
9:17 - What Makes a Successful PLG Motion
12:50 - When and How To Decide Whether to Invest in PLG
20:59 - Deciding When To Launch An Early-Stage Product
24:27 - How To Acquire The First Customer And Then Scale
33:22 - Why Early Stage Founders Should Say No To Non-ICP Customers
39:34 - When To Build Features For Your Customers
40:44 - Hiring For Your First Go-To-Market Role
52:09 - How AI Will Change GTM
1:04:49 - Q&A
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