Product marketers across organizations face the complexity of launching and scaling products, having the right tools in place can significantly improve efficiency, collaboration, and overall success. 

There are many product marketing tools that offer integrated solutions for everything from product demos and customer insights to roadmapping and sales enablement. But which one fits the best for you? Here are the top product marketing tools in 2025 to look out for, covering everything from creating interactive demos to streamlining collaboration and insights:

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1. Hexus AI

Best for: Interactive product demos, how-to guides, tours, customer insights

Transform your product storytelling by creating stunning demos, videos, guides, and more—all from one collaborative, intelligent platform. Create and repurpose content in seconds. Social posts, summaries, product updates, help guides, product videos, interactive demos, repurposing existing content in various formats—you ask and Hexus AI will be at your command, almost instantly!

More importantly, all content is customized to your brand guidelines, making sure you maintain a consistent tone across multiple formats and platforms.

Key features:

• Create interactive demos, product tours, and how-to guides in a single click from simple screen recordings
• Create a collaborative workspace for all GTM team members to access and build product marketing collaterals without any coding or design skills
• Track how each collateral has performed with real-time analytics
• Seamlessly integrate with other tools to bring all things product marketing under one roof

Why it’s great in 2025: Hexus Hive is a newly launched feature that allows the platform to become the central hub for product storytelling. Create content specific to your customer needs without relying on multiple stakeholders. Product videos, interactive demos, new messaging campaigns, comprehensive help guides—you name it and Hexus Hive will get it done!

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2. HubSpot Product Marketing Hub

Best for: Inbound marketing, sales enablement, and campaign automation

HubSpot remains a dominant player in the product marketing space. Its Product Marketing Hub is ideal for inbound marketing, CRM, and marketing automation. The platform is particularly powerful for PMMs looking to automate marketing processes, generate leads, and nurture customer relationships with personalized content. In 2025, HubSpot has added AI-driven insights for more sophisticated segmentation and lead scoring.

Key Features:

• CRM and marketing automation integration
• AI-powered insights and lead scoring
• Content management and email campaign tools
• Advanced analytics and reporting

Why it's great in 2025: HubSpot’s simplicity, combined with powerful AI tools, makes it the perfect platform for scaling marketing campaigns and aligning sales teams.

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[Also Read: The Ultimate Guide to Modern Product Marketing: Building an Effective Product Marketing Strategy]

3. Amplitude

Best for: Behavioural analytics and customer insights

For PMMs who need to understand user behaviour deeply, Amplitude is the tool to watch in 2025. Its ability to track customer journeys, analyze behaviour, and segment audiences helps product marketers optimize product offerings and marketing messages. Amplitude's new AI-powered predictive analytics features provide actionable insights that help marketers anticipate customer needs.

Key Features:

• Behavioural analytics and customer segmentation
• Retention and conversion tracking
• Predictive analytics for customer behaviour
• Seamless integrations with other tools

Why it's great in 2025: Amplitude is a product marketing tool that helps PMMs improve customer acquisition, retention, and product engagement through data-driven insights.

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4. Guide

Best for: User onboarding and in-app guidance

For PMMs focused on enhancing user onboarding, Guide is an exceptional tool. Guide allows marketers to create in-app tutorials and step-by-step guidance that help users understand product features quickly. In 2025, Guide has enhanced its personalization features, allowing users to receive tailored onboarding flows based on their behavior and preferences.

Key Features:

• In-app onboarding and walkthroughs
• Personalized guidance based on user behavior
• Seamless integrations with product tools
• Easy-to-use, no-code setup

Why it's great in 2025: Guide’s no-code interface and powerful personalization capabilities help improve customer retention and engagement from the get-go.

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5. Trainn

Best for: Interactive product training

For teams looking to provide more engaging, interactive training for users and internal stakeholders, Trainn offers a great solution. Trainn’s platform allows PMMs to create interactive product training modules and guides that can be accessed on-demand. In 2025, Trainn’s new AI-powered features provide smarter insights into which training modules are most effective for different user segments.

Key Features:

• Interactive training and enablement tools
• AI-driven insights and analytics
• Real-time feedback loops
• Integration with CRM and sales platforms

Why it's great in 2025: Trainn’s ability to create personalized training content helps PMMs ensure their teams and users are continuously educated on new product features.

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6. Storylane

Best for: Story-driven demos

Storylane specializes in creating interactive, story-driven product demos. With its focus on guiding users through a narrative, Storylane helps PMMs create a compelling product journey that resonates with their audience. In 2025, Storylane’s AI-powered recommendations make it easier to tailor stories to different user segments.

Key Features:

• Story-driven product demos
• AI-powered demo customization
• Interactive engagement tracking
• Seamless integration with marketing platforms

Why it's great in 2025: Storylane is a powerful tool for PMMs looking to combine storytelling with product marketing to engage customers on a deeper level.

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7. Loom

Best for: Asynchronous video communication

‍Loom enables quick and easy video messaging and screen recording for remote teams. Its platform streamlines communication by allowing users to record, share, and collaborate through video messages. In 2025, Loom's AI features include automatic transcription, video summaries, and smart editing tools.

‍Key Features:

• Instant video and screen recording
• AI-powered transcription and summaries
• Team collaboration spaces
• Analytics and viewer insights

‍Why it's great in 2025: Loom is great for remote teams seeking to reduce meetings while maintaining clear, personal communication through video messaging.

8. Gong

Best for: Sales intelligence and conversation analytics

‍Gong captures and analyzes customer-facing conversations across calls, emails, and meetings. The platform uses AI to identify patterns, track deal progress, and provide actionable insights for sales teams. In 2025, Gong's advanced AI capabilities include predictive deal scoring and personalized coaching recommendations.

‍Key Features:

• Real-time conversation intelligence
• AI-powered deal forecasting
• Team performance analytics
• Automated coaching insights

‍Why it's great in 2025: Gong has evolved into a comprehensive revenue intelligence platform that helps sales teams optimize their conversations and close deals more effectively.

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[Also Read: A Product Marketer's Real Tech Stack: Tools I Actually Use Daily]

9. Marketo

Best for: Enterprise marketing automationMarketo delivers comprehensive marketing automation for complex B2B campaigns. The platform manages lead generation, email marketing, and customer journey orchestration. In 2025, Marketo's AI functionality includes predictive audience segmentation and automated campaign optimization.

‍Key Features:

• Advanced lead scoring and nurturing
• Multi-channel campaign automation
• Account-based marketing tools
• Predictive analytics and reporting

‍Why it's great in 2025: Marketo excels at handling sophisticated marketing workflows while providing AI-driven insights for enterprise marketing teams.

10. Crayon

Best for: Competitive intelligence and sales enablement

‍Crayon automates competitive intelligence gathering and analysis for sales teams. The platform monitors competitor activities, surfaces relevant insights, and creates actionable battlecards. In 2025, Crayon's AI delivers predictive competitor analysis and automated sales coaching.

‍Key Features:

• Automated competitor monitoring
• AI-powered intel analysis
• Sales battlecard automation
• Win-rate analytics

‍Why it's great in 2025: Crayon streamlines competitive intelligence by turning market data into actionable insights for sales teams.

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11. Conversica

Best for: AI-powered revenue conversations

‍Conversica provides AI sales assistants that automate personalized customer engagement across the revenue lifecycle. The platform uses advanced language models to conduct human-like conversations for marketing, sales, and customer success teams. In 2025, Conversica's AI delivers multi-turn conversations with deep personalization.

‍Key Features:

• Multi-channel revenue conversations
• Automated lead qualification
• AI-powered customer engagement
• Cross-platform integration capabilities

‍Why it's great in 2025: Conversica helps teams scale their revenue operations through AI assistants that conduct natural, outcome-driven conversations.

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12. Summify

Best for: Video content transcription and summarization

‍Summify automates video and audio content analysis through AI transcription and summarization. The platform helps users extract key insights from YouTube videos, podcasts, and other media content. In 2025, Summify's AI offers multi-format summaries and interactive content exploration.

‍Key Features:

• Automated video transcription
• AI-powered content summaries
• Multi-language support
• Custom summary formats

‍Why it's great in 2025: Summify transforms long-form video content into digestible written summaries, saving time for content creators and consumers.

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Selecting the right product marketing tools is crucial for driving growth, streamlining workflows, and reaching your target audience effectively. The 12 tools highlighted in this blog represent a diverse range of solutions that can cater to various stages of the product marketing journey—from market research and campaign planning to execution and analytics.

Whether you’re a startup looking for cost-effective solutions or a seasoned marketer in need of advanced features, these tools can help you maximize your impact and ROI. As you evaluate your options, consider your team’s specific needs, goals, and budget to choose the tools that align best with your strategy.

Remember, the right combination of tools is only as effective as the strategy behind them, so invest time in building a solid marketing plan. With the right tools and approach, your product can reach its full potential in today’s competitive landscape.