Companies across industries are looking to AI to unlock new levels of productivity by automating repetitive tasks, generating insights from data, and even creating content. When implemented thoughtfully, AI tools like large language models can give employees superpowers to get more done in less time.

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Recent Research Shows Big Gains
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Recent research provides quantitative evidence on the productivity gains possible with AI. Studies found that customer service agents, business professionals, and programmers had 13-126% increases in task productivity when using AI tools like ChatGPT, with an average gain of 66% (Brynjolfsson et al., 2023; Noy & Zhang, 2023; Peng et al., 2023).

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For example, customer support agents were able to resolve 13.8% more customer inquiries per hour when supported by AI (Brynjolfsson et al., 2023). Business professionals could write 59% more documents per hour using AI writing assistance (Noy & Zhang, 2023). And programmers were able to complete 126% more projects per week with AI code generation tools (Peng et al., 2023).

A survey by Workera (2023) also found that data professionals reported over 150% productivity gains when using AI for tasks like documentation, text analysis, and drafting correspondence.

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Let's look at some other ways AI can boost productivity:

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Marketing

• AI writing assistants can generate blog posts, social media captions, and other marketing copy faster.
• Repetitive marketing tasks like email campaigns and lead nurturing can be automated to save time.
• AI tools can analyze social conversations at scale to understand customers.

Product Development

• AI can speed up documentation and tutorial creation.
• Data analytics and intelligence can uncover product gaps and opportunities.
• Quality assurance and test case generation can be automated.

Customer Experience

• Chatbots can handle common inquiries and instantly resolve issues.
• Conversations can be analyzed to identify recurring problems.
• Self-service portals can be optimized with AI search and recommendations.

Sales

• Data entry and CRM updates can be automated.
• Custom collateral can be generated tailored to prospects' needs.
• Accounts to target can be identified with data-driven insights.

Implement AI Strategically
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The key is finding where AI aligns with your team's workflows and goals. The best results come when AI augments human skills and judgment, rather than replaces them. With the right strategy, professionals who effectively integrate AI can gain a significant competitive advantage.

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