What is SMARTe?

Founded in 2005, SMARTe is a sales intelligence platform providing B2B sales folks with global and accurate company and contact data. SMARTe is built to empower revenue-generating teams with seamless workflows and actionable insights. 

It is designed with a focus on sales user experience and integrates effortlessly with leading tools like Salesforce, Outreach, and HubSpot to help teams identify and engage with their ideal customer profiles (ICP) faster. 

They serve over 320+ enterprises and have a team size of over 400. 

SMARTe provides global B2B sales intelligence through:

• Seamless integration with Salesforce, Outreach, and HubSpot
• Real-time contact discovery via Chrome extension
• Targeted prospecting for ideal customer profiles (ICP)
• Enhanced efficiency tools for sales teams

‍

What was the challenge?

During SMARTe's transition from sales-led to product-forward operations, their GTM team needed to create engaging, contextual product demos beyond basic click-through experiences. Existing tools lacked the capability to combine visual demonstrations with meaningful audio context.

‍

What were the strategic goals of SMARTe?

SMARTe's goal is to build a comprehensive demo hub that could serve both their sales team's needs and provide self-service interactive demos for prospects.

The primary objective was establishing a comprehensive demo hub serving dual purposes:

1. Supporting sales team presentations
2. Enabling self-service interactive demos for prospects

"Our goal was to create demos that didn't just show what to do but explained why and how users could leverage our platform. We wanted to move beyond mechanical demos to provide real context and value to our prospects"

- Nitesh Sharma, Head of Growth Marketing at SMARTe.
‍

Why Hexus?

SMARTe adopted Hexus for its superior combination of AI features and visual and audio capabilities. The platform clearly stood out from alternatives due to its competitive pricing, feature list and the team's responsiveness. 

Hexus's ability to create demos with both visual walkthroughs and contextual audio narration aligned perfectly with SMARTe's vision for interactive product demos. The platform's flexibility in creating custom flows and its user-friendly interface made it an ideal choice for their demo creation needs.

What were the results?

‍

Streamlined demo creation process

Since implementing Hexus, SMARTe has successfully launched three interactive demos on its website, with more in development. The team is currently in the early stages of implementation but is strategically expanding its demo hub to cover all key use cases and product angles.

Through Hexus, SMARTe has successfully streamlined its demo creation process, involving both its design team and customer success managers to create comprehensive demos that address common customer FAQs. 

In contrast to previous tools, Hexus stands out as a more versatile and cost-effective solution. Its comprehensive platform eliminates the need for separate tools while ensuring that demos remain engaging and informative. The team particularly appreciates the platform's proactive support and quick response to feedback, making it a reliable partner for their demo creation needs.

Increased user engagement

The interactive and self-guided nature of the demos increases user engagement. Prospects spend more time exploring the product features and understanding their value through AI-driven, adaptive content. This leads to higher engagement rates and better retention of information, aligning with SMARTe's goal of providing real context and value.

‍

Empowering the GTM team

The implementation of Hexus demos has empowered the entire GTM team, not just marketing. The sales team can now leverage these interactive demos during prospect conversations and follow-up communications, providing a more engaging and informative experience for potential customers.

"One of the challenges that I feel that where these interactive demos lack is that they give you a context of what you do to achieve that goal, but they don't give you the context of why you are doing that and how you can leverage it. Hexus helps us solve that!"

- Nitesh Sharma, Head of Growth Marketing at SMARTe.

‍

“It's so easy to create and personalize customer experiences with Hexus AI. The content makes my team more productive as it is well-designed and ready to publish. I'd recommend Hexus for every SaaS company!”

- Vikram Maram, SVP of Product and Growth

Looking ahead, the SMARTe team is strategically expanding its demo hub to cover all key use cases and product angles. They are excited about the potential driving greater success in their growth strategy and leveraging Hexus as a partner in their journey.

‍