Why did we build the Hexus Hive?

Look at any successful company—Slack, Calendly, Webflow, you will notice their unique approach towards optimizing for every customer touchpoint with a memorable experience. 

But behind these polished experiences lies an exhausting reality that every GTM team knows too well: endless stakeholder reviews, scattered tools, and the constant pressure to deliver more with less.

It was our own frustration that every product marketer knows all too well – the constant struggle to create high-quality content that truly captures your product's potential. Since we launched Hexus a few months ago, we found ourselves living this challenge day after day. Every conversation with our customers and prospects echoed the same struggle: the need for more resources, time, and better or just consolidated tools.

There’s always a ticking clock to produce high-quality content quickly across multiple channels and formats. It’s not just about creating content but also about making it interactive, engaging, and attractive. This makes the creation process slow leading to slipped opportunities. 

Take a typical feature launch: Your team juggles multiple stakeholders, approvals, and tools to create demo videos, launch blogs, and social media content. After countless revisions, you finally finish – only to have a new UI update make everything instantly obsolete. This isn't just about delayed content – it's about missed opportunities and teams constantly playing catch-up rather than leading the charge.

This isn't just about delayed videos – it's about missed opportunities, frustrated teams, and the constant feeling that your product marketing is always playing catch-up rather than leading the charge. 

We built Hexus Hive to enable GTM teams to create, repurpose, and customize content in minutes without design or coding skills.

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What is Hexus Hive?

Hexus Hive will be your central hub for creating all your product marketing collaterals. Social posts, summaries, product updates, help guides, product videos, interactive demos, repurposing existing content in various formats—you ask and Hexus AI will be at your command, almost instantly!

More importantly, all content is customized to your brand guidelines, making sure you maintain a consistent tone across multiple formats and platforms.

Hexus Hive is your playground. Bring your focus creativity to bring out the finest side of your product to your customers while we do the long grunt work.

We want to enable anyone in the GTM team to create a video, blog, guide, or any other collateral that will go the extra mile to make the customer experience better.

This is why we built Hexus Hive – not just as another tool, but as a complete reimagining of how product content flows through modern organizations, a paradigm shift that transforms how teams create, collaborate, and scale their impact.

No bottlenecks, no long wait for approvals - Hive is collaborative for teams not only cutting down the time taken to create content significantly but also making it easier for teams to view ongoing projects.

How can Hive make your customer interactions better?

With the Hive, your GTM teams can create, repurpose, and ace their daily tasks. Here’s how -

• Quickly generate content for product updates, sales presentations, and customer success materials.
• Automatically customize content to adhere to brand guidelines, ensuring consistent messaging across all formats.
• Build a central hub for teams to collaborate in real-time, breaking down silos and improving productivity.
• Enable non-technical team members to create high-quality content, eliminating dependency on external resources.
• Adapt existing content for different platforms and use cases without starting from scratch.

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Who is Hexus Hive for?

We're already seeing how Hexus transforms daily customer operations for different teams:

Product marketing teams - Create interactive demos, and guides within minutes - no editing, designing, or coding skills required! Adapt your existing content in multiple formats suitable for feature launches across different channels.

Customer success teams - Create and repurpose video tutorials, interactive demos, or step-by-step guides in minutes with AI. Reduce time spent on accessing the right data points - simply ask Hexus AI about all your customer queries, product documentation, and much more!

Sales teams - Convert assets into different formats, and create customized demos and guides for prospects within minutes. Be equipped with access to all engaging content that you might need to close deals quicker!

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What next?

Our vision goes beyond just solving today's content challenges. We're building the foundation for how modern organizations will deliver product experiences at scale. Just as Figma transformed design collaboration, Hexus is creating a new standard for product marketing – one where creativity flows freely, and technology handles the heavy lifting.

Early access is opening weekly, and we're already seeing teams reduce their content creation time by over 70%. But more importantly, we're seeing them rediscover the joy of creative product marketing – freed from the manual tasks that used to consume their days.

Here's what our users are saying: