How to Find and Enrich Company Data in Clay

To find and enrich company data in Clay, follow these steps:

1. Import a List of Companies

  • Upload Your List: Start by uploading a list of companies via a CSV file, Airtable, Google Sheets, or directly from your CRM.
  • Create a New Table in Clay: Drag and drop your file or connect integrations to populate your workspace with company names, domains, or basic information.

2. Add Enrichment Blocks

Clay allows you to enrich company data by using its integration blocks. Here’s how to set them up:

  • Add a New Column: Create a column in your table for each data point you want to enrich (e.g., funding, employee size, location).
  • Use Enrichment Services:
    • Clearbit: To fetch company details like size, location, revenue, industry, and domain.
    • LinkedIn: To pull LinkedIn profiles or company pages.
    • Hunter.io: To find emails associated with company domains.
    • BuiltWith: To identify the tech stack and tools companies are using.
    • Crunchbase: To gather funding information or investment data.
  • Select the desired block and connect it to your company column (e.g., domain or company name) to fetch the enriched data.

3. Filter and Refine Results

  • Once the data is enriched, you can filter your table to prioritize or segment companies based on specific criteria:
    • Industry: Filter by the type of business or market.
    • Employee Size: Target small startups or large enterprises.
    • Revenue or Funding: Focus on well-funded or high-revenue companies.
    • Tech Stack: Target companies using specific platforms like Shopify, Salesforce, etc.

4. Automate Data Updates

  • Use dynamic integrations with Airtable or Google Sheets to automatically update data as it changes.
  • Set up periodic re-enrichment using Clay’s workflows if company data needs to stay fresh.

5. Export and Act on Data

  • Once you've enriched and refined your company data:
    • Export it to tools like Salesforce, HubSpot, or your CRM.
    • Start email campaigns with integrations like Mailchimp or Apollo.io.

Tips for Effective Enrichment:

  • Ensure your data has clean inputs (e.g., company domains or names) for the most accurate enrichment.
  • Use multiple enrichment sources (e.g., Clearbit + BuiltWith) for a complete data profile.
  • Always validate the enriched data before exporting or acting on it.


Here's a demo video on how to find and enrich company data in Clay -

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